SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout. It is a detailed diagrams of the most favourable placement of items on the. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher. The planogram (shelf layout or POG) is the final piece of the assortment analysis. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. However, products on the bottom shelf may be eye-level for children.
The earlier the retail introduces drawing and the use of planograms, the easier and better its assortment. Products placed at eye-level may sell better than products placed on the bottom shelf. Planograms are used by retailers and suppliers.
For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors.
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